Our Story

We are Tatiana Alajmo and Camila Tobar, clinical psychologists with more than 17 years of experience guiding students and professionals in the decision making process of choosing a university or career plan according to their personal and professional profile. The idea of helping and impacting adolescents, youth and adults in the search for their purpose has been the core dream of this project. Born in 2005, this project has the objective of creating a unique program that responds to the needs of students and helps them find meaning in their lives, where career and university choices respond to transcendent questions about their lives.

In these 15 years, more than 1200 students from different Colombian schools have benefited from this program, which was fully structured and standardized in 2012. After an exhaustive search for standardized tests that would support information gathering on meaning and purpose in life, Tatiana Alajmo decided to create and develop new questionnaires and tests that would respond to the needs of the program. Currently 70% of the tests and questionnaires used by Purpose First are her creations.

In 2013, Tatiana identified the need to learn more about the admission processes in different institutions around the world, so she became a certified college counselor through the CollegeBoard in the United States. This training complemented her already acquired knowledge of career counseling.

Year after year, the demand and need of college counselors increases and Tatiana sees the need to train another professional. In 2016 Camila Tobar, who was one of the first students to benefit from the program in 2006, joined the team to be part of this great dream.

The differentiating factor of this program has been its individualized approach. We distance ourselves from the single application of tests and questionnaires to carry out a personalized counseling process where all areas of the individual are considered. Hence, the importance of both of us being clinical psychologists who put our therapeutic knowledge at the service of the students.

In June 2017, given the impact of the program, Camila and Tatiana decided to create Purpose First. This initiative seeks to fulfill a dream born many years ago, to help and impact adolescents, youth and adults in the search for their life purpose.